Looking to "transform" the branding and presentation of the JC Penney stores, its new chief Ron Johnson is looking to bring yoga to stores! Johnson, who is the former retail chief of Apple, is looking to bring in new technology to the stores as well, writes Abram Brown in Forbes:
"He talked more about what J.C. Penney’s store layout will become: Wider
aisles encircling a central location called The Square, a place where
moms practice yoga and children receive haircuts. The individual modules
that ring The Square will be grouped by brands or by theme, accompanied
by spiffy technology—iPads, of course, which rank as the least
surprising aspect of Friday’s presentation by Johnson, the former Apple retail chief, and impressive Oracle gadgets."
What do you think? Would you do yoga at JC Penney? Would you go to JC Penney if it meant you could do yoga there?
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